![]() When it finds a match, it makes a claim on that video on behalf of the content owner and allows them to decide what they want to happen to that video. When a fan uploads a video to YouTube, it is scanned against a database of content that has been provided by content owners. And they see that fan-uploaded content can be a way to drive exposure and boost sales.Īll of this is possible because Content ID automates rights management. They agree that a world where fans express love for their favorite artists by uploading concert footage and remixes is something to be celebrated. Thousands of labels and rights holders have licensing agreements with YouTube to actually leave fan videos up and earn revenue from them. Today, that sharing and appreciation has moved online. Do a little research to determine which record label owns the rights, then contact their licensing department or business & legal affairs department to obtain a license.Decades ago, fans shared their favorite songs or performances on mixtapes. ![]() ![]() Master use licenses, on the other hand, are typically available from the record label. Another option is to search the repertories of performing rights organizations like ASCAP, BMI, and GMR, to determine who the publisher is and how to contact the publisher to obtain a sync license. You can search their database here to determine whether or not the song you’re interested in using is a part of SESAC’s repertory, and if so, you can request a sync license for that song directly from SESAC here. SESAC, a music rights organization based in the United States, provides sync licenses for many popular songs. ![]() There are several music rights organizations that can grant those licenses, or provide contact information to a music publisher or record label that can grant those licenses. The good news is that you don’t have to contact famous celebrities directly in order to obtain these licenses. Together, a master use license and a sync license will allow you to add your favorite songs to the films and video games you create. In order to use that recording, you’ll need a master use license. And while a sync license would allow you to, for example, record a cover-version of the song and use it in your audio-visual creation, it doesn’t give you the right to use the sound recording made popular by the recording artists. A synchronization license (“sync” license) is a license that allows you to use the musical composition in an audio-visual work. When it comes to licensing music, there are two distinct copyrighted works: the musical composition (the lyrics and musical score) and the sound recording (what you actually hear). Let’s take a step back for a minute and discuss the kinds of licenses you’ll need, then we’ll discuss how to go about getting them. So how do you go about getting permission? Isn’t it almost impossible to get in touch with famous artists like Drake, Billie Eilish, Ariana Grande, or Taylor Swift? But if you decide to add music without permission, you could end up facing a takedown notice, or worse. Sometimes royalty free stock music just won’t cut it. Full Question: I’m making a short film and want to add music, but how am I supposed to contact famous artists to get permission?Īnswer: Whether you’re a filmmaker, YouTube star, or video game designer, at one time or another you’ve probably thought about adding music to enhance your audio-visual creations. ![]()
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